Category: In the News

OpenAI has spent its first four months laying the groundwork for its ad business. Now it’s turning its attention to the various formats that will power it.

Three job listings on OpenAI’s careers page point to text, image, video, native, conversational and interactive ad formats in the works. 

The company is looking for an ad formats software engineer with at least seven years experience — a role described as a “foundational role” across the full stack — that sits within the monetization team. The role is responsible for building the infrastructure and tooling, as well as defining how ads are structured, rendered and delivered across different surfaces, platforms and media types, per the job spec. 

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The Economist has begun offering a lower-priced subscription tier for its audio and video journalism, called Economist Play, as part of a broader effort to pull in younger and more diverse audiences.

For about $15 a month – roughly $10 less than an all-access premium subscription – Economist Play bundles the publisher’s long-form Insider video shows, paywalled podcasts, daily audio briefings, short-form videos, subscriber-only newsletters and games into a standalone product aimed at people who are more likely to listen and watch than read its articles. 

The new tier, which rolls out today, is the latest step in The Economist’s strategy to use audio and video as a gateway for younger, more gender-balanced audiences and to deepen engagement with existing subscribers, according to Nada Arnot, The Economist’s evp of marketing. “Our ongoing effort is to expand our audience base into a more gender balanced audience that does skew younger,” she said. “Audio and video journalism is increasingly more important for us.”

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