The recent reframing of Meta CEO Mark Zuckerberg’s public image as an unabashed figure with more “masculine energy” has sparked controversy in recent years, primarily due to the associated political implications.
However, it was in an interview earlier this month that his comments to Stratechery, where he outlined his vision of Meta using AI to become a one-stop shop for advertisers, dubbed “infinite creative.”
The reaction among agency execs has been understandably distressed, with vocal detractors highlighting the pitfalls of advertisers signing up to such proposals.
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