Category: In the News

This week’s Future of TV Briefing looks at how the IAB’s Redefining Media Types Standard could address the streaming ad market’s call for quality controls.

• Quality check
• Paramount-WBD’s pause, Netflix-YouTube’s tug-of-war, Nielsen-VideoAmp’s exit and more

Quality check

“The advertising market does not systematically price impressions according to their true economic value.”

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This story was first published by Digiday sibling ModernRetail

Retail media content is becoming more complex, with major brands making big investments in videos made specifically to reach shoppers on screens in grocery stores or while shopping on an app.

It came in the form of “Rico’s Tacos,” a “micro drama” series of 22 episodes under three minutes each that, over the course of the series, follows a multigenerational Southern California family as they build a taco business at a taco stand outside of an Albertsons store near Venice Beach in California.

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