Category: In the News

The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.

Speaking at Digiday’s Media Strategies London event last week, Daily Mail director of SEO and editorial ecommerce Carly Steven said the publisher has between 12 and 15 tests underway across the U.S., U.K. and Australia, as brands increasingly ask how they can appear in AI-generated answers.

“We look at this as actually quite an exciting new potential revenue opportunity – not just a defensive play, but [we’re] actually starting to think there is a new area for the business,” said Steven. “Brands are coming to us already and saying, ‘we want to be in these spaces [AI surfaces]. We know that our customers are here. How can you help us?,” she added.

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Meta’s recent move to expand its web scraping permissions has drawn mounting scrutiny from news publishers around the world, who are pushing back against terms they fear could allow the tech giant to use their content without permission or compensation.

The update to Meta’s terms of service, first reported by Nieman Lab on Oct. 15, would allow Meta to scrape websites “associated with” business accounts on Facebook, Instagram, WhatsApp and Threads. Meta removed the word “train” from its terms on Oct. 16 and limited the use of scraped content to “advertising and business products” – but that change wasn’t good enough for publishers. 

Meta’s latest terms, which are set to go into effect on Oct. 30, have accomplished something publishers have historically struggled to do: unite the industry around a common fight against Big Tech’s use of their content.

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