The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.
Speaking at Digiday’s Media Strategies London event last week, Daily Mail director of SEO and editorial ecommerce Carly Steven said the publisher has between 12 and 15 tests underway across the U.S., U.K. and Australia, as brands increasingly ask how they can appear in AI-generated answers.
“We look at this as actually quite an exciting new potential revenue opportunity – not just a defensive play, but [we’re] actually starting to think there is a new area for the business,” said Steven. “Brands are coming to us already and saying, ‘we want to be in these spaces [AI surfaces]. We know that our customers are here. How can you help us?,” she added.
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