Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’

It’s like the Revolutionary War all over again — the Americans and the French ally with each other to fight the English, in this case WPP. (To be fair, they’re also fighting a fellow French company as well as an American one.)

The under-the-radar joint venture between America’s largest independent media agency Horizon Media and French-owned holding company Havas to create Horizon Global is seemingly well underway, involved in multiple pitches for businesses with a strong U.S. base and international aspirations and visiting the pitch consultants to make sure it’s part of the consideration set.

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‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’

The sad news of John Gentry’s death, the CEO of OpenX, emerged, with the resulting outpouring of respect and tributes testament to his professional standing in the industry and the high regard in which he was held.

In a measure of the thoughtfulness and humanity of Gentry – or “JG” to those that knew and worked closely with him – the developments were made public on January 15 by his own hand.

“If you are reading this, it means that I’m no longer around and lost my fight with cancer,” read a self-penned note on his LinkedIn account. “This note is just a massive thank you to all of you. Thank you for the fun, for sharing the struggle, for helping me learn along the way, and being a group of quality people that enriched my life. I wish you all the very best in the years to come!”

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