Category: In the News

The sad news of John Gentry’s death, the CEO of OpenX, emerged, with the resulting outpouring of respect and tributes testament to his professional standing in the industry and the high regard in which he was held.

In a measure of the thoughtfulness and humanity of Gentry – or “JG” to those that knew and worked closely with him – the developments were made public on January 15 by his own hand.

“If you are reading this, it means that I’m no longer around and lost my fight with cancer,” read a self-penned note on his LinkedIn account. “This note is just a massive thank you to all of you. Thank you for the fun, for sharing the struggle, for helping me learn along the way, and being a group of quality people that enriched my life. I wish you all the very best in the years to come!”

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This story was first published by Digiday sibling Modern Retail.

This January, beverage brands including NA players are steering clear of villainizing alcohol.

Today, people generally seek balance when pursuing their personalized wellness goals in a new year. That shift has made way for trends like “Damp January,” which encourages creating more mindful drinking habits. With this evolution, brands in the nonalcoholic beverage space are fine-tuning their marketing campaigns to reflect year-round interest in alcohol moderation. By using cheerleading-like marketing language over a shameful tone, brands hope customers will feel more receptive to incorporating their beverages. And with more products entering the market — which now also includes functional drinks and cannabis tonics — these companies are stepping up their marketing spending to broaden their target audience.   

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