Category: In the News

That natural disaster footage you saw on YouTube last week? There’s a good chance it was fake. The shark attack video? Not real, and made just to get you to look. 

All social media platforms these days bristle with exponentially increasing amounts of AI slop, as low-quality content made with AI tools is known these days. 

YouTube technology and data platform Pixability, which specializes in optimizing investments on the massive video platform, is out to separate the slop from the good stuff, and has launched a new solution called Pixie to do just that. Pixability assesses some 8 billion YouTube videos across 40 million channels. 

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Advertisers increasingly have to manage one audience across a fragmented media ecosystem, but the technology and data behind those interactions often remain siloed.

This complexity makes it difficult for advertisers to coordinate audiences, creative, frequency, budgets and measurement. To better equip organizations to turn these scattered marketing efforts into connected experiences, CMI Media Group and Compas introduced Ad Astra this June. The division is designed for advertisers, media publishers and media agencies, and was spearheaded by CMI Media Group and Compas’ Oleg Korenfeld, group president of tech and platforms, and Jose Ferreira, chief product officer. 

In this Q&A with Ferreira, the conversation focused on how media planning is evolving and the value of connecting channels for more holistic insights.

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