Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Nike versus Adidas: who’s winning the World Cup’s brand head to head?

For competing apparel brands Nike and Adidas, the World Cup is a golden opportunity, but one that finds the rivals in very different positions.

An apparent recovery last October, when revenues increased 1% amid a tough trading environment, turned out to be something of a false dawn for Nike. Its most recent set of results (published March 31) showed flat revenues and shrinking gross margins.

While Nike’s leadership attempts to turn the ship around, its old rival Adidas sees an opportunity to close the gap internationally, and grow its business in the U.S. CEO Bjørn Gulden told investors in March, during its fourth-quarter earnings call, that Adidas aimed to double the size of its American business – and gun for the No. 1 spot everywhere else. The company enjoyed improving margins and revenues rose 14% during that quarter.

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Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype

This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays for the open web.

  • More publishers package and sell AI visibility – aka GEO – to brand advertisers.
  • Penske Media acquires remaining assets of Vox Media including Eater, The Verge, The Dodo, Popsugar, and SB Nation.

Croisette conversations: sorting the real from the hype

For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.

The rosé is still flowing, but it feels like a veil over a different set of worries than in previous years. For some, the week is about cutting through the noise that has built up since CES in January. 

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