Category: In the News

This story was first published by Digiday sibling Modern Retail.

With fierce competition moving in from bigger companies, brands are trying to calibrate their podcast advertising strategy to fit today’s listener habits. 

Acast, a podcast monetization company whose network includes popular shows like “The Adam Buxton Podcast” and “WTF with Marc Maron,” saw its sales grow 41% in the third quarter. “And that’s all new advertisers or bigger advertisers coming on board,” he said. “What I’ve been trying to do is bring in big advertisers, like the Capital Ones and the Coca-Colas,” said Greg Glenday, CEO of Acast.

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It can sometimes be a fine line between a promise and a threat — but that’s where generative AI stands in its application to the media agency world today. At least that’s the biggest takeaway from a Town Hall discussion at last week’s Programmatic Marketing Summit, held in New Orleans as the last of Digiday’s events for the year 2025. 

Held under Chatham House rules, which provide anonymity and the freedom to speak freely for the media agency people attending, the Town Hall conversation highlighted the confusion and complexity surrounding the intersection of programmatic advertising and agentic AI. 

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