This story was originally published on sister site, Modern Retail.
OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences.
The feature, called Shopping Research, appears as an option in ChatGPT when users ask a shopping-related question or access it from a dedicated menu. To start, shoppers can write a general or specific request, such as help finding a dress under $300, comparing three bluetooth speakers or identifying the best gift for a particular kind of person. ChatGPT then generates a short quiz to clarify priorities like size, budget or features. Once the model begins pulling products, the interface becomes interactive: Users swipe right on items they like and left on items they don’t. The tool then delivers tailored product recommendations and a buyer’s guide, drawing on user preferences and previous chat history, as well as prices, specs, images, availability and reviews sourced from publicly available websites.
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