Category: In the News

This story was originally reported on sister site, Modern Retail.

Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail.

The carts, called Caper Carts, are now deployed in 100 cities in 15 states and more than a dozen retailer banners, according to Instacart. In the U.S., that includes nearly 20% of Wakefern Food Corp. stores, including ShopRite, Price Rite and The Fresh Grocer locations. It also includes some Geissler’s, Good Food Holdings, Sprouts Farmers Market, Schnucks and Wegmans stores, plus other local and independent grocers.

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Let’s dispense with the preambles. The discourse machine has already burned through its takes on Omnicom finally sealing its long-planned purchase of IPG. A year of speculation has a way of numbing the senses, and no one needs another breathless prediction about what it all means. 

What’s worth your attention now is narrower and more practical. The merger creates an oversized organism at a moment when the holdco model is already straining. The real story will sit in how this newly fused entity behaves — whether it breaks from the patterns that defined both parents or simply scales them. The signs will show up quickly: how they integrate data assets, in the discipline of client transitions, in the pace of leadership consolidation. 

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