Category: In the News

Blended workforce models — combining independent contractors with full-time employees — have evolved from experimental tactics into business-critical strategies.

According to a study from consultancies Lions & Tigers and Read the Room Advisors based on responses from more than 500 workforce decision-makers, 97% say losing access to blended teams would disrupt their ability to meet business goals, with 81% calling such disruption “very” or “extremely” severe.

For company leaders navigating talent shortages and rapid organizational change, the findings signal a fundamental shift in how we think about workforce composition.

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Interactive and shoppable ads are becoming a common sight on TV screens. And they’re likely to feature a bigger variety of brands in the future as the ad formats arms race, alongside other efforts to lure small business advertisers, between streamers and platforms heats up.

CTV providers have been leaning hard on such formats in recent months to attract more small business and local advertisers to TV for the first time.

Amazon, for example, launched location-based interactive video ads during its UnBoxed conference earlier this month; the feature allows advertisers to flight localized content through a single buy and can automatically add “Send to Phone” or “Sign up today” interactive buttons to video creative assets. The formats are currently available only on Prime Video inventory.

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