Category: In the News

This story was first published by Digiday sibling Glossy

The holiday shopping season is the Super Bowl for most consumer brands. But in order to succeed, brands need to be training all year long, according to Traackr CEO Pierre-Loïc Assayag.

“This is a year-long effort. There’s no such thing as succeeding during a period of time without having done the legwork beforehand,” he said. “For a creator post to resonate with their audience, there needs to be a sense of authenticity.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

This story was originally published on sister site, Modern Retail.

Category managers who work with Kroger, you’ve got mail — from an AI agent.

Kroger Precision Marketing Powered by 84.51°, the newly combined division of Kroger that houses its data science and retail media divisions, has launched a weekly AI-generated insights report for brands called Agent Monday. The customizable emails use AI to pull retail data from 84.51°’s Stratum self-serve customer behavior insights tool and show key insights for brands. The feature is open to qualifying 84.51° Stratum subscribers, the company said.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More