The European Union has published its Digital Omnibus proposal — a bundle of updates meant to simplify Europe’s digital rulebook and remove some of the complexity that has built up since the General Data Protection Regulations (GDPR) and other tech laws came into force.
The Nov. 19 update has been dubbed a “simplification package,” and includes fundamental changes that will affect how data can be used, how AI is trained, and how companies across advertising, media, and tech operate.
“The Commission set a course to simplify EU rules to make the EU economy more competitive and more prosperous by making business in the EU simpler, less costly and more efficient,” reads a statement from the executive body. “The Commission has a clear target to deliver an unprecedented simplification effort by achieving at least 25% reduction in administrative burdens, and at least 35% for SMEs until the end of 2029.”
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