Category: In the News

This week’s Future of TV Briefing looks at why paying creators based on reach misses the mark and what IAB is doing to clear up the creator-brand currency situation.

• Currency exchange
• Starz’s A+E interest, Apple’s MLS deal, NBCU’s ESPN and more

Currency exchange

Search has been such a money magnet for advertisers, in no small part, because it has a really clear, differentiated pricing model: cost-per-click. Creators don’t have that – but a year from now, they might.

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As AI reshapes the workplace, managers face an epic decision: How to identify and develop talent when onetime college degree requirements no longer guarantee job readiness.

Diana Godwin, general manager of AWS Certifications at Amazon Web Services, has some insight on how certifications are bridging the skills gap and creating pathways for non-traditional candidates. In her role, she leads initiatives to make cloud and AI skills more accessible to early-career professionals and career-changers.

With more than two decades in talent development, learning strategy and workforce transformation, Godwin guides AI skills initiatives at scale across AWS’s certification programs, including the new Certified Generative AI Developer certification, designed to help organizations identify and upskill tech talent capable of implementing enterprise-level gen AI solutions.

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