Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon’s benefit

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

Amazon is in the midst of making a bigger push in the DSP space. In a recent pitch deck, the company made its intentions clear: It wants advertisers to see its demand-side platform as more than just a place to buy ad inventory — it wants to be the backbone for buying across the open web.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More

How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape

The phrase “Google it” may not hold the same weight in the age of AI-powered search engines. Increasingly, shoppers are turning to AI platforms like Google AI Overviews, Gemini and OpenAI’s ChatGPT to discover, research and even purchase products. The shift is reshaping brand visibility. 

In response, marketers are testing everything from revamping frequently asked question site pages to reconsidering branded blogs to understand, and influence, how their products appear in AI-generated results.

Related Insights


Zero-click Future

Zero-click search is changing how small brands show up online — and spend

“There’s been a marked shift in awareness: brands are realizing that years of hard-earned search equity are being reshaped overnight as AI moves from search engines to answer engines,” David Hayes, head of digital, Europe at the global creative collective, Forsman & Bodenfors, said in an email to Digiday.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More