Category: In the News

This week’s Media Briefing looks at The Associated Press’ deal with Microsoft to join its pay-per-use AI content marketplace, as the tech company seeks to strengthen relationships with media companies and compete with Google.

• AP joins growing list of publishers signing licensing deals with Microsoft
• Gannett rebrands, Vogue absorbs Teen Vogue, and more

Microsoft’s growing role in the publisher AI licensing deal market

Associated Press (AP) has joined Microsoft’s fledgling AI content marketplace, becoming the latest media company — after People Inc. and USA Today Co.— to confirm a licensing deal with the tech giant.

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“Shall we play a game?” That chilling question came from one of the first modern movies to delve into AI — War Games.

GSD&M is taking a decidedly less dystopian approach to learning and adopting AI across the full-service agency, but it still involves games. The Omnicom-owned has for several months been working to upskill its employees across all divisions in AI by essentially gamifying the spread of its knowledge, replete with leaderboards showing who’s been the quickest or most effective to adopt AI strategies, tools or functionality. 

(Some of the practices may get adopted across the parent company Omnicom, although nothing is yet confirmed on that level, since Omnicom is still busy trying to close its acquisition of IPG.)

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