The AI search era is rewiring the goal from ranking to visibility, and publishers are slowly but steadily tuning their playbooks.
Think of it as zero-click mechanics. That means optimizing for citations, tracking and interpreting assistant referrals, and clean feeds – structured data to make it easy for LLMs to read, not just blue links.
Anyone unconvinced the blue-links era is fading need only have listened to publishers at Digiday’s Publishing Summit Europe town hall last week in Lisbon to hear the true state of things.
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