There’s a certain irony when an agency holding company is winning clients but its global CEO puts the majority of its agency holdings into play for possible sale. In fact, to some it may be downright puzzling. Such is the case with Dentsu, the Japanese-owned holdco that’s always been a bit of an enigma relative to its primary rivals.
Last week, one of Dentsu’s media agencies, iProspect, said it had expanded an existing relationship its sibling Merkle has with BJ’s Wholesale Club to now include performance media duties handled by iProspect. The news follows wins of BMW Group’s media across Europe, also led by iProspect, back in July, and Dollar General (along with its retail media network) in May. The wins came right after a management shakeup at the performance-driven and a successful global defense of the Pandora jewelry account. Other wins over the last 18 months wins include eBay, Principal Financial Group and supermarket chain Hy-Vee.
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