Category: In the News

The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay. 

After nearly a year of running its AI paywall, the publisher’s focus is shifting to retention. A new model, due early next year, will connect directly to the existing paywall, feeding insights from long-tenure subscribers back into acquisition. The aim: to help the publisher identify not only readers most likely to subscribe but those most likely to keep paying.

“We’ve come to the conclusion at the business that the biggest influence on retention is acquisition,” said Graham MacFadyen, consumer marketing director at Financial Times, at the Digiday Publishing Summit Europe, in Lisbon, Portugal.

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This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice.

The work of the winners shows that AI is driving measurable performance and efficiency while unlocking new creative possibilities across media, marketing and design. Collectively, these winners are setting the benchmark for how businesses can harness technology to lead with purpose and shape the future of intelligent innovation.

Canva, for example, earned the Best AI Tool award for transforming how people create and collaborate through design. By integrating more than 30 AI-powered capabilities into one seamless platform, Canva eliminated the fragmentation that often slows creative workflows.

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