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‘Strategy without execution is hallucination’: Cisco’s Aruna Ravichandran on AI and work

This story was first published by Digiday sibling WorkLife

Aruna Ravichandran leads marketing for Webex at Cisco with a 99% remote team, less than 1% attrition and what she calls “maniacal execution.”

We caught up with her at the recent Webex One convention in San Diego to learn about her philosophy on thriving in the AI era and how she sees the future of work, marketing and tech evolving.

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E-commerce sites see low sales from ChatGPT traffic, new study finds

This story was first published by Digiday sibling ModernRetail

ChatGPT is sending more shoppers to e-commerce sites, but most aren’t buying.

A new working paper from researchers at the University of Hamburg and the Frankfurt School of Finance & Management finds that referral traffic from ChatGPT converts far worse than traditional marketing channels such as Google Search, email and affiliate links.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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