Category: In the News

As if ad execs didn’t already have enough to untangle when it comes to AI, OpenAI just threw another curveball: a browser called ChatGPT Atlas. Before panic sets in, take a breath. Digiday has the essentials on what it means for the industry and why it matters.

The rumors were true: OpenAI’s long-anticipated browser now has a name — and it’s here. ChatGPT Atlas was announced yesterday (Oct. 21) for macOS users, with versions for iOS, Windows and Android on the way.

So what is it exactly? OpenAI CEO Sam Altman called it an “AI-powered web browser powered by ChatGPT”. Think of it as the internet turned conversational. ChatGPT Atlas puts the ChatGPT at the center of browsing — not as an extension but as the main interface. It understands the page someone’s on, keeps context across sessions and can even act on their behalf. Users can pull up ChatGPT anywhere online as a sidebar to summarize, compare or edit content in place. It remembers what they’ve read, helps them pick up where they left off and, in agent mode, can take actions like booking reservations or manage documents. And the more someone uses it, the better it understands their habits, preferences and intent.

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Across the media, marketing and advertising industries, organizations continue to embrace innovative uses of artificial intelligence — setting new standards for creative and ethical use of AI. The finalists for the 2025 Digiday AI Awards are demonstrating tangible success through their AI efforts, from empowerment and accessibility to global reach and inclusivity. 

For instance, in the Most Responsible Use of AI category, nominees include Vermillio, an AI licensing and protection platform that empowers talent, studios, labels and other IP holders to safeguard their work in the era of generative AI. Built around its proprietary TraceID technology, Vermillio gives creators control over how their content is used while enabling them to safely tap into AI’s potential. In 2024 alone, the company removed more than 130,000 unauthorized AI-generated pieces of content, delisted harmful sites from search engines and launched 4C Verified, a free NIL protection service designed to return power to creators.

Among the finalists in the Most Innovative Use of AI by a Publisher category is Time. The 102-year-old global media brand, which reaches more than 120 million people worldwide, debuted Time AI, an interactive generative AI experience, in December 2024. Developed in partnership with Scale AI, and other strategic partners such as OpenAI and ElevenLabs, Time AI allows users to ask questions, explore historical context and receive accurate, in-depth information based on verified Time articles and archives. The platform is designed for focused, meaningful conversations, with robust guardrails to ensure accuracy, safety and alignment with Time’s editorial standards.

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