What’s in a name, you ask? In the case of MMA, a lot, given that those three letters have worked hard to reinvent themselves over the last 15 years.
The marketing organization known as MMA Global, and headed by Greg Stuart for the last decade and a half, is again renaming itself while still employing two Ms and an A — this time to the Marketing + Media Alliance. The move, to be announced today, represents the organization’s intent to showcase the nitty-gritty marketing work it has been doing on behalf of its 825-member base of marketers. And it’s a far cry from 2010 when Stuart took over the Mobile Marketing Association, it’s first moniker.
Stuart has long urged MMA’s members to step up and participate in numerous trials, pilot tests and other marketing experimentation to advance the marketing discipline beyond its historical norms. In essence, a lot of what’s still taught today at university marketing courses is outdated but being carried into the workplace — and Stuart is eager to change that dynamic
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