Category: In the News

Domain extensions, or top-level domains (TLDs), have been around for decades. As the internet continues its rapid expansion, traditional TLDs have been claimed with increasing frequency, making it difficult for businesses to find available, appropriate and memorable online addresses.

That’s why domain strategy is becoming a core component of brand identity and a key point of differentiation to help marketers stand out.

“Your domain is your first impression,” said Rachel Sterling, CMO at Identity Digital, the domain registry operator that owns the registrar name.com. “People judge your entire business from the minute they hear your domain name. Fortunately, with the massive increase in available domain extensions, it’s now simple to find an address that perfectly reflects your brand and stands out.”

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For better or worse, AI is changing the industry, which means even influencer marketing and creators are going to have to adapt.

Which is why Digiday has charted what influencer marketing is expected to look like next year, how creators expect it to transform their landscape and whether or not consumers are really on board with any of it.

Marketers are open to influencer marketing operations becoming automated with AI

We saw the industry in uproar over the numerous headlines back in summer about Meta’s CEO Mark Zuckerberg stating that by the end of 2026, the full ad process will be automated. But it turns out, a number of marketers actually think creator marketing operations should be automated too.

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