Category: In the News

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The short-form video market is on the verge of a new era. The planned TikTok U.S. spin-off may have answered the question of whether the predominant short-form video platform will be banned in the U.S., but it has raised new questions regarding its long-term viability. 

For starters, there’s the question of TikTok U.S’s ability to effectively recreate the hallowed For You Page algorithm. And then carving the current global TikTok into a U.S.-only version risks constraining the app’s effectiveness at drawing audiences’ — and by extension, advertisers’ — attentions. 

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Daily email newsletter 1440 is evolving into what it’s calling a “knowledge collective,” creating a library of explainers on its own website on topics that its readers want to learn more about.

The company’s shift comes as the way readers find and consume information is changing, with AI products taking up more real estate in Google Search and AI platforms growing their user bases.

The newsletter’s co-founder and CEO Tim Huelskamp wants 1440 to respond to that change by becoming a destination for information driven by his belief that for all the hype, readers aren’t going to be satisfied by AI-generated summaries long term. 

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