Category: In the News

Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people behind it — creators or as they’re being branded, “vibe creators.” It sounds like a joke, but give it time, it might actually stick. Every day since OpenAI’s video-generation launched last week has made that a little clearer — a glimpse into the next low-effort, high-yield frontier of online expression.

To understand why that matters to creators, it helps to understand Sora itself. 

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A courthouse in Virginia was meant to be the stage for a long-awaited antitrust reckoning. Instead, by most accounts, it occasionally played out like Succession: ad tech edition. Digiday wasn’t in the room but those who were described the remedies phase part legal showdown, part industry confessional. Hat tip to The Monopoly Report and the Check My Ads teams for their close coverage.

Here’s a rundown of the gossipy sub plots and quiet power plays that emerged from the courtroom.

The spaghetti defense: Google’s security vp Heather Adkins described its systems as a “bowl of spaghetti,” bringing up quantum encryption and undersea cables to argue that breaking things up would be too hard. 

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