The publisher alliance Ozone is on a growth tear in the U.S. It has signed a wave of U.S. publishers including the Wall Street Journal, New York Post, the BBC (US) and CNN, and is now pushing its pitch harder to the buy side.
What began as a pure inventory play in 2018 at launch with its four stakeholders The Guardian, News UK, The Telegraph and Reach, has since evolved into a broader audience-connection platform that can map audience content consumption patterns across the publishers to provide a stitched-together view of readers’ behavioral patterns.
To date, the model has driven more than £400 million ($532 million) in incremental spend back into the U.K. publishing sector and secured close ties with major agency groups, per Ozone.
To match that ambition, Ozone is scaling up stateside — planning to expand its U.S. headcount from 10 to 50 next year, with new hires in Chicago to deepen relationships with agencies and brands, according to Ozone CEO Damon Reeve. The platform has had a U.S. footprint for some years, courtesy of the original global brands it had as stakeholders, but now it’s building a roster of U.S.-first, rather than U.K.-first media brands.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.