Category: In the News

The Independent is leaning on four growth pillars — its talent and IP-led verticals, U.S. expansion, e-commerce and internal AI products — to withstand the zero-click era and the knock-on effect that may have on display ad revenues.

Each pillar plays a different role, from driving new revenue streams to testing how AI can be turned from a threat to an opportunity. 

“All of the growth strategies that we’ve got for this year, we’ve been very mindful of the ‘blue links risk’ as we put it together,” The Independent’s CEO Christian Broughton told Digiday. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

This week’s Future of TV Briefing looks at how IAB Tech Lab’s Concurrent Streams API aims to address one of the fundamental challenges facing the programmatic supply chain as more major live games and events are streamed.

• WTF is the Concurrent Streams API?
• OpenAi’s Sora rev-share plans, Sora’s disinformation problem, AI-generated actor blowback and more

WTF is the Concurrent Streams API?

In January, Index Exchange CEO Andrew Casale forecasted a “tsunami of supply” heading for programmatic ad market as more major sports and other live events become available to stream. That raised the question: How would the programmatic supply chain handle this inventory influx?

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More