Category: In the News

When Amazon nabbed the rights to stream NBA and WNBA games from Turner last year, it shook the TV and sports industry. Since then, industry observers have kept a keen eye on how the streamer sells ads against those rights.

Amazon shouldn’t struggle to draw interest. Other players have sold out; NBC Universal has lined up 170 advertisers across its coverage, including Kia, Wingstop and American Express. Over 70% have bought across streaming and linear.

This month, betting app FanDuel was unveiled as the first sponsor of Amazon’s Prime coverage. It’s no surprise that a sportsbook wants a front-row seat, but FanDuel’s partnership goes beyond the usual sponsor’s playbook to alter how viewers experience the coverage itself.

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This year’s Greater Good winners reflect a commitment to progress that extends beyond business goals. From advancing economic equity through resources and opportunities for marginalized communities to embedding sustainability at the heart of their strategies, the honorees are reshaping what corporate responsibility looks like.

The work of those recognized this year also demonstrates how global reach can drive meaningful local impact, with initiatives that strengthen communities while addressing broader challenges. Together, these winners highlight how organizations can create lasting change by aligning purpose with action.

For instance, Audible has redefined high school internships with its Future Leaders program, a paid, years-long initiative launched in Newark, New Jersey, in 2007 and that has been expanded to Los Angeles and Cambridge, Massachusetts.

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