Marketers like to say they’re used to chaos. Lately, that’s been put to the test.
Between broken measurement systems, widening AI-created talent gaps and the ongoing existential crisis of what it means to be an “authentic” brand (sorry), they’re earning those paychecks just staying afloat.
That tension was front and center at Advertising Week New York, where a record 20,000 attendees flooded Midtown’s Penn Station District. The usual carousel of panels offered a familiar mix of cautious optimism and recycled talking points, while nearby coffee shops and happy hours played host to the real conversations – the kind that don’t make it into official program but tend to be more honest.
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