Category: In the News

This year’s Greater Good winners reflect a commitment to progress that extends beyond business goals. From advancing economic equity through resources and opportunities for marginalized communities to embedding sustainability at the heart of their strategies, the honorees are reshaping what corporate responsibility looks like.

The work of those recognized this year also demonstrates how global reach can drive meaningful local impact, with initiatives that strengthen communities while addressing broader challenges. Together, these winners highlight how organizations can create lasting change by aligning purpose with action.

For instance, Audible has redefined high school internships with its Future Leaders program, a paid, years-long initiative launched in Newark, New Jersey, in 2007 and that has been expanded to Los Angeles and Cambridge, Massachusetts.

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Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals with Netflix and Spotify, the commerce giant is now folding Microsoft into the mix. With the tech company winding down its ad buying platform, Amazon is inheriting the advertisers, and, just as importantly, getting preferential access to its inventory, 

Let’s take stock of where the Amazon DSP stands and where it’s headed.

Start with the Microsoft deal: By March, Microsoft’s demand-side platform (Microsoft Invest) will shut down. Over that time, advertisers across North America, Latin America, the European Union and Asia Pacific will have had the chance to move over to Amazon. Many likely will. When they do, they’ll be onboarded via Amazon Ads reps or through the ad tech activation partner program, depending on their size, agency ties and service-level agreements. It’s the equivalent of a concierge handoff into what’s fast becoming one of the most powerful ways to buy ads on the open web. 

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