As advertisers grow increasingly anxious about AI governance, transparency, and platform concentration, Yahoo is positioning its demand-side platform as an alternative to the industry’s emerging black boxes.
Yahoo DSP has today unveiled a new Agent Network that connects advertisers with AI-powered tools from 23 ad tech partners across a number of different ad campaign parameters: audience targeting, campaign activation, creative, and measurement workflows.
All of this marks the latest attempt by a major ad-tech platform to define its role in the emerging agentic advertising ecosystem, with the launch representing a key part of the DSP’s messaging at next week’s Cannes Lions Festival of Creativity.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.