For the last three weeks, the drama around Publicis’ (not-so-surprising-in-retrospect) poaching of PepsiCo’s global media business from Omnicom has lingered, mainly because of the impact it’s had on Coca-Cola, arguably one of the best known brand names in the history of marketing.
As is now well known, Publicis woo’d Coca-Cola’s North American media away from WPP in spring of 2025, and was well into pitching for the global media business — until it wasn’t, surprising the entire industry by landing PepsiCo and walking away from Coke.
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