Category: In the News

A year in, Business Insider’s AI onsite search is driving deeper engagement, though not necessarily broader adoption.

The AI search tool, which Business Insider launched in October 2024, is one of several AI-powered products developed by the company in the past year and discussed by BI CTO Harry Hope during a talk at this week’s Digiday Publishing Summit in Miami, Florida.

Although Business Insider’s AI search tool is currently only used by roughly one percent of Business Insider’s readership — Hope said that this was the percentage of readers who had used BI’s previous search tool, and that the “percentage hasn’t grown that dramatically in a year of use” — it has significantly increased the engagement of those who do use the tool, with click-through to articles increasing by 50 percent since October, per Hope. 

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AI agents are putting headless browsing back in the spotlight. 

Headless browsers — the behind-the-scenes software that lets machines surf the web like people — were once the domain of quality-assurance testers and SEO agencies. But new AI-powered browsers launched this last year — like Perplexity’s Comet and Browser Company of New York’s Dia — are bringing new meaning to the term.

These players are using headless browsers to power AI agents that need to click, scroll and interact with websites as a human would, to retrieve information. 

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