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Pitch deck: How Google is responding to advertisers’ concerns about AI Max

When Google started talking to marketers about AI Max — its suite of AI-powered tools to improve results for advertisers’ search campaigns — ahead of its initial roll out over summer, the platform’s 11-page pitch deck left them with more concerns than clarity.

Which is why Google has recently been circulating an updated (and detailed) 26-page pitch deck which aims to address those issues.

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Future of TV Briefing: FAST platforms have become a fixture among audiences and ad buyers

This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market.

FAST focus
Paramount+WBD, YouTube’s swappable sponsorships, Netflix’s originals window and more

FAST focus

Honestly, I’ve always been pretty skeptical of the free, ad-supported streaming TV market. Starting more than a decade ago when Tom Ryan demoed a beta version of Pluto TV for me inside a small office on, if I remember right, Melrose Avenue in Los Angeles through the writing of “WTF is FAST?” in 2019 up until, well, as I write this. Turns out, FAST channels have become a fixture of the streaming landscape.

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