Category: In the News

This story was first published by Digiday sibling, Glossy.

Fashion media is in a time of transformation. Vogue has a new editor, editorial-forward retailers are seeking bankruptcy protection, print fashion publications are falling off and digital platforms and creators are gaining authority. 

According to the 14-year-old, social-first media company Betches, it’s the right time to launch a style-focused vertical. 

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This past weekend’s Roblox Developers Conference highlighted the platform’s rapid growth — but also the continued tension between the platform’s creators and its ad sales team.

On Sept. 5 and 6, roughly 2,000 Roblox creators and marketers traveled to San Jose for the platform’s annual creator conference. This year’s RDC came during a particularly busy period for Roblox, which is rapidly expanding its advertising business — announcing a partnership with Google to expand its programmatic ad business in April — while simultaneously facing a wave of lawsuits claiming the platform is not properly protecting its underage users.

Here’s a rundown of the biggest announcements at this year’s Roblox Developers Conference — and how they signal both successes and growing pains for the metaverse platform as it continues to scale.

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