The definitive Digiday guide to what’s in and out for platforms

There’s rarely a dull moment in platform land but even by those standards, this year has been unusually turbulent.

A new administration in Washington, rising competition, regulatory pressure and economic uncertainty have all collided to reshape the platform landscape. The result is a new, more fragile equilibrium for the companies that once seemed untouchable.

Here’s what’s been going on in the land of platforms over the last year.

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As AI rewrites search, publishers look for a lifeline

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With the rise of AI, more people are starting their online search via AI-powered chatbots like Perplexity, OpenAI’s ChatGPT and of course, Google’s Gemini. That shift in online search has started eating into publisher referral traffic, and sparking pushback with lawsuits here in the U.S. and an investigation into Google’s market dominance over in the U.K.

All said, publishers are losing ground in search and strategizing to find their footing in a changing digital landscape. 

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