Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

‘The easy dollars are gone’: Retail media faces new tests as it nears maturity

On Wednesday, September 10, Digiday, Glossy and Modern Retail will be hosting Retail Media Advertising Strategies, a one-day event focused on all things retail media. Stay tuned for coverage from the event.

Back in 2018, Walmart CEO Doug McMillon felt that Walmart’s ad business was “tiny.” 

“Our data has never been monetized,” McMillon told analysts at the time. “[The ad business] could be bigger.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

Ad Tech Briefing: Google, the ‘Teflon monopolist,’ braces for even more challenges

Related Insights


Google on Trial

Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling 

September 2025 may prove to be the biggest month in Google’s history in terms of legal scrutiny, even if its defense team seems to have snatched victory from the jaws of defeat in its critical search antitrust case, although it’s only at the halfway point.  

Google may have been ruled a monopolist twice in one year, but Judge Amit Mehta’s remedies ruling this week has left many critics underwhelmed. However, despite those who would characterize it as “teflon” its antitrust travails are not over yet.  

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More