Category: In the News

This story was originally published on sister site, Modern Retail.

When President Donald Trump’s sweeping tariffs were announced earlier this year, retail executives predicted that thrifting and secondhand shopping companies would be unexpected winners. Now, that forecast has come true: Companies including ThredUp, Depop, OfferUp and more are reporting record user growth, increased engagement and sales spikes, as consumers hunt for duty-free bargains.

“Tariffs are starting to creep into the psychology of the consumer, whether they’re realizing the price or they just have fear about the prices,” ThredUp CEO James Reinhart told sister publication, Modern Retail.

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The creator economy is growing into a fully formed media channel — complete with dedicated ad spend and marketing playbooks. But according to seven influencer marketing experts, the creator economy has measurement issues that could stunt its further growth.

Measurement fragmentation, lagging price standardization and inconsistent attribution hold it back from becoming a true media channel like TV, paid social, programmatic or search.

“Legit marketers are pouring a lot of money in [influencer marketing]. With that comes the expectation of measurement and returns and business outcomes,” said Megan Boveri, chief media officer at Pinnacle advertising and marketing group.

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