Category: In the News

Labor Day means a welcome 24-hour pause for Madison Avenue. Even though the holiday isn’t a fixture across the pond, it’s one of the quieter working Mondays on Britain’s calendar.

But for Cindy Rose, it’s the beginning of an enormous (and likely exhausting) job: running WPP in its post-imperial era.

Insiders acknowledge the company is struggling. Outsiders say there’s no magic bullet. It’s up to Rose to find a way to first stabilize the once market-leading firm and then turn its fortunes around.

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In a “Ask Our Editors” Digiday virtual event last Thursday, Ed Hyatt, director of newsroom SEO at The Wall Street Journal, shared what his team is focused on amid the threat of “Google zero,” or a future where Google keeps audiences inside its walls — and what other publishers’ SEO teams should be prioritizing at this time to prepare for this critical time in search and AI.

“Not every click is equal,” Hyatt said.

The referral traffic crisis is keeping many publishers up at night. They claim Google’s AI Overviews, its AI-generated summaries on the search page, is resulting in fewer clickthroughs to their sites. But there are ways publishers can build SEO strategies to try to insulate themselves from the changes.

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