Category: In the News

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Ad Tech Briefing: Can The Trade Desk turn walled gardens’ retreat into open web gains?

If you’re reading this, you’ll likely have seen at least some of the latest financial results posted by the ad tech sector’s coterie of publicly listed companies, with AppLovin and The Trade Desk leading the pack in earnings (see below).

Both companies, talismans of independent ad tech, saw their stock prices dip in early hours after issuing Q2 earnings — despite reporting a 77% and 19% annual increase in revenues, respectively.

In The Trade Desk’s case, this included an immediate 30% plunge. The declines were tied to “the narrative,” with analysts deeming guidance remarks underwhelming.

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With S4 approach, London’s MSQ Partners emerges as dark horse in the agency race

MSQ Partners has emerged as a potential suitor for Sir Martin Sorrell’s besieged S4 Capital. 

The London-based agency group has begun negotiating to merge with the Monks owner, per a statement issued to the stock market by Sorrell on Monday following a Sky News report published over the weekend.

It’s a significant turn in S4’s twisting narrative. Though there’s no guarantee discussions will progress beyond the “very preliminary stage,” per the statement, the fact the company has publicly acknowledged the approach after staying silent over earlier bids from Stagwell and private equity group New Mountain Capital suggests it’s a serious prospect — and not an entirely unwelcome one.

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