AI podcast experiments march on with Forbes’ new daily audio briefing

Forbes has launched an AI-powered audio experience on its homepage that turns its top three stories of the day into a five-minute podcast.

“The Daily Brief,” uses a combination of summaries submitted by writers into Bertie, Forbes’ internal AI tool. Bertie selects three stories to summarize and voice the brief, which is then reviewed and additional selections made by Forbes’ product and editorial team.

The Daily Brief, which launched on May 29, is also a signal that publishers are still willing to experiment with audience-facing, generative AI products — despite previous mishaps. Last December, The Washington Post used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and length to create custom versions, called “Your Personal Podcast.”

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Author: Sara Guaglione

Search & Affiliate Marketing Strategist since 1993