AI may be facing an ROI reckoning. Brands, agencies and tech vendors alike are starting to face harder questions about whether generative AI can deliver the meaningful business results it promises. The honeymoon phase, however, isn’t over yet.
DUDE Wipes has AI tools across the company, reducing man hours in supply chain tasks — providing employees with regular AI trainings and Claude accounts and revamping how the company hires to be less dependent on agencies.
Digiday recently caught up with Ryan Meegan, co-founder and CMO at DUDE Wipes, to understand the company’s AI strategy, found efficiencies and next steps.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.