Doug McLennan, senior director of product management, Experian
For a long time, data buyers enjoyed a small set of large-scale data marketplaces that offered a wide array of audiences, making it easy to load up on whatever they needed in one place.
But as data strategies have matured, so have buyer expectations. Privacy regulations, signal loss and the need for better targeting are shifting the focus from scale to precision and optionality. Today, data buyers are looking beyond broad audience availability and instead prioritizing data quality, durability and compliance.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Move over mega-influencers; micro-influencers are stealing the spotlight with their authentic vibes, niche expertise, and sky-high engagement rates. If you’re ready to turn small followings into big results, it’s time to make these relatable powerhouses the MVPs of your marketing strategy.,