Author: Julia Tabisz

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It’s been just over two years since YouTube started a revenue share program for Shorts. Last year saw a growth in brands’ usage of YouTube, but this year usage has dropped off. At the same time, more brands are spending just a little on marketing on YouTube while a lot fewer are spending a lot.

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This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning, expect Women’s History Month in March and Pride Month in June to strike similar tones. 

That’s according to three marketers Digiday spoke with for this story who said brand clients have either paused marketing around days geared toward honoring historically marginalized communities or tweaked language away from anything that could be deemed DEI. 

As more companies retool their commitments to DEI, multicultural marketing around holidays and heritage months have come into question. 

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