AI clones are creating a new fault line in the creator economy. On one side are creators who are licensing digital twins to take brand deals, talk to fans and even show up to meetings on their behalf. On the other, creators are discovering AI versions of themselves out in the wild, trained on their content but built without their consent.
Tana Mongeau falls into that second camp. On June 4, creator Tana Mongeau — who has 5 million followers on Instagram, 5.5 million followers on YouTube, and 9.1 million on TikTok — shared a post on X featuring a video from AI voice generation company, Miso Labs. “Why is this like my voice. Help,” Mongeau’s post read. The video boasted Miso One was “the most emotive voice model in the world,” and featured one AI character that Mongeau felt appeared to be modeled off of her.
Aoden Teo, co-founder of Miso Labs, had previously posted that the company could “clone any voice with just 10 seconds of audio” and confirmed that another model was based on creator Salman Khan, adding “Pls don’t sue us.” Digiday reached out to both Mongeau and Miso Labs for comment, but did not receive a response. The video is still available at the time of writing.
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