Author: Sam Bradley

Hopping between streaming services and TV networks to follow your favorite team’s ups and downs has become an inconvenient and expensive fact of modern life. 

Fans wanting to follow along their team’s progress throughout the regular NBA season, for example, will have to access ESPN/ABC, NBC/Peacock and Amazon Prime Video to catch every game. 

Earlier this month, the issue prompted the U.S. Justice Department to open an anti-trust investigation into the NFL concerning complaints that watching football has become too pricey for viewers at home. But fragmentation of sports rights matters for advertisers, too.

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Agentic commerce has moved from hype to reality — at least that’s the bet Mondelez seems to be placing.

The idea that AI bots will shop on behalf of humans isn’t something out of a sci-fi novel. It’s the next era of online shopping. Mondelez, parent company to brands Oreo, Sour Patch Kids and Cadbury chocolate, is trying to get ahead of it. The conglomerate is hiring a global lead of emerging commerce platforms with agentic commerce as the primary focus. Mondelez did not provide further details in time for publication, including whether the job has bee filled yet.

The role originally posted in February, and called for someone to help the snacking company shape global strategy, run pilots and build out a scalable playbook.

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