Author: Digiday Awards

This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities. 

Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to both evolving consumer behavior and the demands of AI-driven discovery.

WordPress earned a finalist spot in the Best Content Management System category for its WordPress VIP platform. The platform is helping organizations rethink the role of the CMS as AI reshapes how audiences discover information. In partnership with Pew Research Center, WordPress VIP transformed Pew’s CMS into infrastructure designed for machine readability and attribution, making its research easier for AI systems to discover and interpret. The work demonstrated how the CMS is evolving beyond a publishing tool into a strategic foundation for AI-driven discovery, development and content operations.

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The creator economy has changed drastically since the start of the year. As we head into Q4, plan to see bigger swings and misses gearing up for 2027. With the creator economy expected to hit half a trillion dollars next year, the stakes have never been higher, and the field has never been more crowded.

Creators took over Hollywood faster than maybe most expected, with blockbuster films like Obsession and Backrooms accelerating Tinseltown’s efforts to bring creators into the fray. Disney is hosting its first-ever two-day creator event in mid-September that’s a mix of red carpet premiere and TED talk — expect The Mouse to invest heavily in creator-led content in 2027.

This year, the “creator joining the C-suite” move became less a PR stunt and more of a genuine collaboration based on what eyeglass brand Blenders did with mega creator Jordan “The Stallion” Howlett. As we head into the final quarter, don’t be surprised if you see a few other young, nimble brands adopt this method — or ones that are hoping to pull ahead in the growing, turbulent sea of creator marketing. 

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