Why Google’s ad business escaped a breakup

Google’s immunity to breakup is starting to feel inevitable.

Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that dominance on an illegal monopoly over online advertising. Judge Leonie M. Brinkema, of the U.S. District Court for the Eastern District of Virginia, ruled the company will answer instead through a string of behavioural remedies.

Why she chose that path isn’t public yet. Her written reasoning is sealed for 14 days while both sides check it for anything that shouldn’t be made public. Until it’s released, nobody outside the case knows exactly what Google now has to do.

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Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition

This week’s Media Briefing covers what to expect from the upcoming Digiday Publishing Summit in Key Biscayne, Fla., which kicks off on Sept. 14. Executives from The New York Times, The Wall Street Journal, Reuters, CNBC, USA Today Co., Politico will take the stage to unpack how the traditional publishing model is being rewritten to prepare for a world with fewer clicks and a shrinking open web.

  • What to expect at DPS
  • Why brands are turning to older creators for authenticity AI can’t fake

What to expect at DPS

When not holding a cocktail underneath swaying palm trees or taking a cool dip in the pool by the ocean, publishing execs will compare strategies, trade insights and confront shared challenges at the three-day Digiday Publishing Summit – all to figure out what comes next for publishing in the AI era.

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