Author: Sara Guaglione

Publishing execs didn’t shy away from the elephant in the room during their first quarter earnings calls: What impact would President Donald Trump’s tariff policy and the uncertain economic climate have on their businesses?

CEOs and CFOs at BuzzFeed, Dotdash Meredith, Gannett, News Corp and The New York Times worked to ease shareholder and market concerns about this year’s economic outlook.

Most said they were confident that their businesses could continue to grow amid the uncertain macroeconomic climate. All four companies reaffirmed their quarterly and full-year guidance.

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As generative artificial intelligence improves, creators are growing more confident using it to make audience-facing content.

For content creators of all types, generative AI use is on the rise. In March, a survey of content professionals by Kontent.AI found that 74 percent use AI tools on a weekly basis, with 39 percent using them daily. Now, digital creators across platforms such as YouTube and Spotify are joining this growing trend to further scale their content.

Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers.

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